On-Page SEO
UTM Campaign URL Builder
Turn any link into a trackable campaign URL for Google Analytics and other marketing platforms — fill in the fields and copy the result.
Runs entirely in your browser. Saved campaigns are stored locally on this device only, never sent to our servers.
Generated URL
Fill in the required fields to generate your campaign URL.
Saved Campaigns
How UTM parameters work
UTM parameters are small tags added to a URL's query string so analytics tools can tell you exactly where your traffic came from. utm_source identifies the referrer (e.g. newsletter, facebook, google), utm_medium identifies the marketing channel (e.g. email, cpc, social), and utm_campaign identifies the specific promotion or initiative (e.g. spring_sale_2026).
utm_term and utm_content are optional refinements: utm_term is mostly used for paid search keywords, while utm_content differentiates similar links or ads in the same campaign — for example two buttons pointing to the same page (header_banner vs footer_link).
Keep values short, lowercase, and consistent (use hyphens or underscores instead of spaces) so your reports stay clean over time — "Facebook_Ads" and "facebook-ads" will show up as two separate sources in most analytics platforms.