{"id":2044,"date":"2024-09-16T11:06:22","date_gmt":"2024-09-16T04:06:22","guid":{"rendered":"https:\/\/seoultra.id\/blog\/?p=2044"},"modified":"2024-09-16T11:06:23","modified_gmt":"2024-09-16T04:06:23","slug":"kenapa-gen-z-lebih-suka-cari-info-di-tiktok-daripada-google","status":"publish","type":"post","link":"https:\/\/seoultra.id\/blog\/kenapa-gen-z-lebih-suka-cari-info-di-tiktok-daripada-google\/","title":{"rendered":"Kenapa Gen Z Lebih Suka Cari Info di TikTok daripada Google?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Istilah &#8220;Googling&#8221; telah lama menjadi sinonim dengan pencarian informasi di internet, khususnya di mesin pencari Google. Namun, seiring waktu, popularitas istilah ini mulai memudar, terutama di kalangan gen Z, yaitu mereka yang lahir antara tahun 1997 hingga 2012. Generasi ini lebih cenderung menggunakan media sosial seperti TikTok dan Instagram untuk mencari informasi, membuat istilah &#8220;googling&#8221; terasa kurang relevan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Asal Usul dan Evolusi Istilah &#8220;Googling&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Istilah &#8220;Googling&#8221; pertama kali diperkenalkan dalam serial televisi Amerika Serikat &#8220;Buffy the Vampire Slayer&#8221; pada tahun 2002. Pada saat itu, istilah ini digunakan dengan cara yang santai dan humoris. Seiring waktu, istilah ini mulai dikenal luas di kalangan publik. Akibatnya, pada tahun 2006, istilah &#8220;Googling&#8221; dimasukkan ke dalam kamus Oxford English Dictionary. Dalam kamus tersebut, istilah ini diakui sebagai kata kerja yang merujuk pada pencarian informasi di internet. Meskipun begitu, setelah lebih dari dua dekade, popularitas istilah ini mengalami penurunan. Terutama di kalangan pengguna internet muda, istilah &#8220;Googling&#8221; mulai kurang dikenal dan kurang relevan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca Juga:<br><a href=\"https:\/\/seoultra.id\/blog\/top-10-negara-dengan-internet-tercepat-di-dunia-indonesia\/\">Top 10 Negara dengan Internet Tercepat di Dunia, Indonesia?<br><\/a><a href=\"https:\/\/seoultra.id\/blog\/daerah-dan-kota-dengan-internet-tercepat-di-indonesia-2024\/\">Daerah dan Kota dengan Internet Tercepat di Indonesia 2024<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preferensi Gen Z terhadap Media Sosial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Menurut studi Bernstein Research, 45% dari generasi Z lebih memilih menggunakan TikTok atau Instagram untuk mencari rekomendasi dibandingkan Google. Hal ini berbeda dengan kebiasaan generasi sebelumnya: sekitar 35% generasi milenial, 20% generasi X, dan kurang dari 10% baby boomer yang menggunakan media sosial untuk pencarian online. Studi ini menunjukkan bahwa generasi Z merasa pencarian melalui media sosial lebih alami dan intuitif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Baca Juga:<br><a href=\"https:\/\/seoultra.id\/blog\/fakta-di-balik-klaim-kecepatan-internet-nasa-91-gbps\/\">Fakta di Balik Klaim Kecepatan Internet NASA 91 Gbps<br><\/a><a href=\"https:\/\/seoultra.id\/blog\/apa-itu-spam\/\">Apa Itu Spam?<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Respons Google terhadap Perubahan Tren<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google menyadari perubahan tren ini dan terus berupaya beradaptasi dengan cara berinvestasi dalam teknologi baru yang lebih sesuai dengan preferensi generasi muda. Prabhakar Raghavan dari Google mengungkapkan bahwa hampir 40% Gen Z lebih memilih TikTok atau Instagram untuk rekomendasi makan. Untuk mengikuti perubahan ini, Google meluncurkan fitur &#8220;multi-search&#8221; dengan AR dan &#8220;Ask Photos&#8221; berbasis AI Gemini untuk pencarian foto.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"2045\" src=\"https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google-1024x576.png\" alt=\"Kenapa Gen Z Lebih Suka Cari Info di TikTok daripada Google\" class=\"wp-image-2045\" srcset=\"https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google-1024x576.png 1024w, https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google-300x169.png 300w, https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google-768x432.png 768w, https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google-100x56.png 100w, https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google-700x394.png 700w, https:\/\/seoultra.id\/blog\/wp-content\/uploads\/2024\/09\/Kenapa-Gen-Z-Lebih-Suka-Cari-Info-di-TikTok-daripada-Google.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Istilah &#8220;Googling&#8221; telah lama menjadi sinonim dengan pencarian informasi di internet, khususnya di mesin pencari Google. Namun, seiring waktu, popularitas istilah ini mulai memudar, terutama&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[183],"class_list":["post-2044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-sekarang","tag-internet-sekarang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kenapa Gen Z Lebih Suka Cari Info di TikTok daripada Google? | SEOultra Blog<\/title>\n<meta name=\"description\" content=\"Istilah &#039;Googling&#039; memudar di kalangan Gen Z yang lebih memilih TikTok dan Instagram untuk mencari informasi daripada menggunakan Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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